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Words Matter

"Great leaders understand the power of words. They choose their words wisely to inspire, influence, and unite. With each word, they build bridges, shape minds, and ignite positive change."

Verbal communication is about the words that are used in a conversation or in any written form. Words matter because they form the content of your message. They let the listeners know ‘what’ you want to communicate.

Many people believe that they could just impress others by using good vocabulary. However, just using impressive words isn’t enough, the audience needs to understand and relate to the words that are being used. It’s about using the RIGHT WORDS at the RIGHT TIME.

A good leader gets their team to see things from their perspective. To do that it is important to use words and phrases that engage the hearts and minds of the audience.

When giving a presentation ask yourself the questions below:

1. Am I using redundant words?

Redundant are words or phrases that are unnecessary and do not contribute any additional meaning to a sentence. Some examples are:

End result - The word "result" already implies the end, so "end result" is redundant.

Added bonus - A bonus is something extra or additional, so "added bonus" is redundant.

Unexpected surprise - Surprises are typically unexpected, so "unexpected surprise" is redundant.

2. Are they industrial-specific words or jargon?

When speaking to an audience, it is important to speak at their level and use words that they understand. Using industry-specific words or jargon to an audience who doesn’t understand them could result in losing their attention.

3. Are the details enough?

It’s easy to get carried away by the topic and give details that may not be relevant at the time. Remember your words matter. Think about what the audience needs to know and whether the information you are sharing is enough or too much.

4. Do I have a logical flow?

The logical mind relates to information that is in a logical sequence, where one idea leads to the next. Speaking in a coherent manner keeps the audience engaged and interested.

Using words correctly is essential for leaders to communicate clearly, build trust, influence others, solve problems effectively, maintain professionalism, and foster positive relationships. By harnessing the power of language, leaders can achieve their goals and inspire those around them.


Varsha Samtani


Varsha is an executive communication coach whose specialty is working with leaders to improve performance and engagement through better communication.

She comes with a rich corporate experience of ten years of training in the field of communication. Varsha has worked with entrepreneurs, professionals, and senior managers and helped them advance in their careers by helping them overcome their limiting beliefs and scale greater heights. Her approach is highly personalized and her programs are customized to each client.

She is a qualified TEFL / TESOL trainer, Emotional Intelligence Coach, Cognitive Behavioural Therapy Practitioner, Neuro-Linguistic Programming Practitioner and certified counsellor.

To know more about Varsha visit,


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